Dr. Michael E. Gordon and his son Dr. William E. Gordon practise general and cosmetic dentistry at 635 Chicago Avenue, in Evanston’s Southpoint Plaza.
years that Jill Horwitz has been Dr. Gordon’s hygienist. She started in 1985.
Education, memberships and service held by our doctors
One patient has seen Dr. Michael since 1990. The same review says his son is just as good.
Meet the team
Dr. Michael E. Gordon and his son Dr. William E. Gordon both trained at the University of Illinois. Dr. William went to Marquette first, then earned his Doctor of Dental Surgery at the UIC College of Dentistry, and now practises with his father.
Dr. William Gordon shares his father’s philosophy: high quality dental care, delivered in a gentle and efficient manner.
The name lettered on the door of Suite 6. A member of the American Dental Association, the Illinois State Dental Society and the Chicago Dental Society. An Eagle Scout and an avid tennis player, he also volunteers with El Niño Rey, a mission group that provides dental care in rural Mexico.
Doctor of Dental Surgery, University of Illinois
Shares his father’s philosophy of high quality care delivered gently and efficiently. A member of the ADA, the Illinois State Dental Society and the Chicago Dental Society, he serves on the board of El Niño Rey and had taken part in nine week-long dental missions to Mexico by 2016. He and his wife, a clinical psychologist, have two children.
Marquette University, then DDS at the UIC College of Dentistry
Their names are on the door too. Between them, more than sixty years with Dr. Gordon.
Bachelor’s in dental hygiene from the University of Iowa, master’s in human services from National Louis University. Full-time with Dr. Gordon since 1985. Sings with the North Shore Choral Society and plays folk guitar at the Celtic Knot in downtown Evanston.
Dental hygiene degree from Prairie State College. Joined Dr. Gordon’s team in 2000. Tami makes pottery and jewelry, dances, watches the Bears, and cares for a Chihuahua and a retired racing Greyhound she rescued.
At the front desk, office managers Liz and Aurora help with scheduling, billing and insurance questions.
Inside Suite 6
Photographs of our own treatment rooms, and what each part of a visit is there to do for you.
The problem: nerves, or a strong gag reflex.
A colourless gas you simply breathe. You stay in control, breathing on your own. It takes effect within minutes, the depth can be changed at any time, and there is no hangover afterwards. Ask for a five-minute trial first.
The problem: being told about a tooth you cannot see.
An intraoral camera shows you clear, enlarged images of your teeth and gums. Digital x-rays use about one-sixth of the radiation of film, appear on a monitor, and can be sent straight to a specialist or your insurer.
The problem: the part of a dental office nobody shows you.
The team follows OSHA, EPA and CDC procedures. Reusable instruments, handpieces included, go through an autoclave, and gloves, masks and disposables are used for every patient. Ask about it, and you will get a straight answer.
Dentistry in Evanston, IL
Cleanings and fillings, crowns and dentures, veneers and whitening. When a specialist is the right call, such as an oral surgeon to place an implant, you are referred to one and your new teeth are made here.
A professional cleaning twice a year, or every three to four months if you have gum disease, with Arestin placed after scaling and root planing when a pocket needs it.
A mercury-free practice. Tooth-coloured fillings, inlays and onlays, and porcelain crowns made to look like your own teeth rather than dentistry.
Implants evaluated and restored here, with placement by an oral and maxillofacial surgeon the practice refers you to. Complete, partial and implant-retained dentures, fitted and maintained in-house.
Veneers designed case by case, whitening trays usually ready in a day or two, and bonding for chips, cracks and gaps.
Thin ceramic shells bonded to the front of the teeth, designed for each smile individually. Highly resistant to coffee and tea stains, and with care they last well over a decade.
Ask at any appointment. Your custom trays are usually ready in a day or two, worn a few hours a day, and only occasional top-ups are needed afterwards.
Resin sculpted onto a chipped, cracked or discoloured tooth, often in a single visit. It typically lasts three to five years before it needs repair.
For when more than half of a tooth’s biting surface is damaged. Two visits, bonded in place, and they can last from 10 to 30 years.
Dentures
A denture is only as good as its fit, and the fit changes as your gums and bone do. So the work carries on after the day you get it, with an annual denture examination to keep it right.
New patients & emergencies
If you have pain or an emergency, every attempt is made to see you that same day. Everything else is scheduled as promptly as possible, and new patients are welcome.
We work hand-in-hand with you to maximize your insurance reimbursement for covered procedures. Bring your insurance information to the first visit so the claim goes in straight away.
Most insurers respond within four to six weeks. Any balance after that is yours, and the staff are happy to explain it.
Payment is due at the time of service unless other arrangements are made in advance.
Just after the third birthday. It is short and gentle: you may hold your child in the chair while we check their teeth and gums, perhaps clean them and apply fluoride, and show you how to look after them at home.
★★★★★Great experiences with entire staff. Have seen Dr. Michael since 1990 and find him professional and compassionate. Jill Horowitz has been my hygienist for a long time and I am grateful for her care too! Recently experienced Dr. William Gordon and he is as genuinely great as his father! Excellence everywhere!Deb Kilgore FordGoogle review
★★★★★Absolutely wonderful experience and staff! I have major anxiety about dental work, and they made feel so at ease. They were professional and didn’t waste anytime. Dr. Gordon did a beautiful job and couldn’t recommend enough. I can’t thank them enough for such a positive experience!Lindsey MalacaraGoogle review
★★★★★After going to the same local dentist for six years until they retired, my husband and I just had our first visit here for a routine exam and cleaning. The receptionist, X-Ray nurse, hygienist and dentist were all super friendly and very professional. The place and equipment looks nice and clean. We felt we were in very good hands.Nikki O’NeillGoogle review
★★★★★I highly recommend North Shore Dental, particularly for people like me who have a long history of less than stellar dental experiences.Joy L.Yelp review
★★★★★She even offered my mom a pillow for her head as she got her teeth cleaned.C L.Yelp review
Common questions
We work hand-in-hand with you to maximize your insurance reimbursement for covered procedures. Bring your insurance information to your first visit so the claim can be sent straight away, and call 847-491-0880 if you want your cover checked first. Most insurers respond within four to six weeks.
Say so when you book. Nitrous oxide is available: you breathe it in, stay in control and breathing on your own, and the depth can be turned up or down at any time with no hangover afterwards. It also helps with a strong gag reflex. You can ask for a five-minute trial first. It is not suitable if you have COPD.
Call rather than emailing. If you have pain or an emergency, every attempt is made to see you that same day.
An examination and a review of your treatment options, and treatment can often start the same day. Bring any x-rays from a previous dentist, a list of the medications you take, and your insurance forms. Tell us about conditions such as diabetes, high blood pressure or artificial joints. Patients under 18 must come with a parent or guardian.
Visa, MasterCard and Discover, and CareCredit. Payment is due at the time of service unless other arrangements are made in advance, and a monthly payment plan can be arranged before a procedure. You receive a monthly statement.
Just after their third birthday. The first visit is short: you may hold your child in the chair while we look at their teeth and gums, perhaps clean them and apply fluoride, and show you how to care for them at home.
Call the office and bring the temporary with you so it can be re-cemented. Keeping it in place stops the neighbouring teeth moving before your final crown is fitted.
635 Chicago Avenue, Suite 6, in Southpoint Plaza just south of downtown Evanston. The CTA’s South Boulevard Purple Line stop and Metra’s Main Street station are both close by.
Visit us
Our scheduling coordinator will contact you to confirm your appointment. If you are in pain, please phone instead. Please do not send private health information through this form.